‘If you smoke, you stink.’ Denormalisation strategies for the improvement of health-related behaviours: the case of tobacco
Denormalisation has emerged as a possible strategy to influence health-related behaviours, particularly in the context of anti-smoking initiatives. Denormalisation strategies aim to influence social norms surrounding the behav-iour in question, by making the behaviour less visible and reducing its s...
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| Формат: | Book section |
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Springer
2013
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