Optimal distinctiveness: on being the same and different
Optimal distinctiveness is a theory that emphasizes actors’ drive to be both “the same and different at the same time” (Brewer, 1991, p. 475). Originating as an approach to explain individuals’ self-construals, the theory has expanded over time to embrace the organizational level and beyond, becomin...
| Main Authors: | , |
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| Format: | Journal article |
| Language: | English |
| Published: |
SAGE Publications
2022
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