Rumor communities, social media, and forthcoming innovations: the shaping of technological frames in product market evolution
Technological frames provide an interpretive mechanism for individuals to evaluate new product innovations. These frames therefore play an important role in product market evolution. But how are technological frames themselves shaped? Prior research has demonstrated how technological frames are infl...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Academy of Management
2020
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