Explaining lifelong loyalty: The role of identity fusion and self-shaping group events
Pledging lifelong loyalty to an ingroup can have far-reaching behavioural effects, ranging from ordinary acts of ingroup kindness to extraordinary acts of self-sacrifice. What motivates this important form of group commitment? Here, we propose one especially potent answer to this question – the expe...
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| Format: | Journal article |
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Public Library of Science
2016
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