The role of auditory cues in modulating the perceived crispness and staleness of potato chips

We investigated whether the perception of the crispness and staleness of potato chips can be affected by modifying the sounds produced during the biting action. Participants in our study bit into potato chips with their front teeth while rating either their crispness or freshness using a computer-ba...

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Bibliographic Details
Main Authors: Zampini, M, Spence, C
Format: Journal article
Language:English
Published: 2004