I’ve heard that brand before: the role of music recognition on consumer choice
<p>When searching for and buying new products, consumers’ knowledge is often limited, and some (but not all) options in the choice set are unrecognized. In such situations, research on the recognition heuristic shows that people tend to choose more often the recognized option over the unrecogn...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Taylor and Francis
2022
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