Deconstructing Green Supply and Demand: PVC, Healthcare and the Environment

Based on research in the UK into the market for routine products used in health care, this paper explores the relationship between environmental controversy, innovation, and the competitive response of firms to demand from their customers for environmentally-friendly products. This leads to an under...

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Bibliographic Details
Main Authors: New, S, Morton, B, Green, K
Format: Journal article
Published: 1999