Color of scents: chromatic stimuli modulate odor responses in the human brain.

Color has a profound effect on the perception of odors. For example, strawberry-flavored drinks smell more pleasant when colored red than green and descriptions of the "nose" of a wine are dramatically influenced by its color. Using functional magnetic resonance imaging, we demonstrate a n...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Osterbauer, R, Matthews, P, Jenkinson, M, Beckmann, C, Hansen, P, Calvert, G
Aineistotyyppi: Journal article
Kieli:English
Julkaistu: 2005