The past, present, and future of using social marketing to conserve biodiversity
Since the establishment of social marketing as a discipline, it was clear that environmental sustainability would be part of its scope (Kotler & Zaltman, 1971). Yet, whereas the academic scope of the field was broadly defined, the origins of social marketing practice, which were heavily link...
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| Format: | Journal article |
| Language: | English |
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SAGE Publications
2019
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