When posting about products in social media backfires: the negative effects of consumer identity signaling on product interest

When posting about products in social media backfires: the negative effects of consumer identity signaling on product interest

Consumers frequently express themselves by posting about products on social media. Because consumers can use physical products to signal their identities, posting about products on social media may be a way for consumers to virtually signal identity. The authors propose that there are conditions in...

Fuld beskrivelse

Bibliografiske detaljer
Main Authors:	Grewal, L, Stephen, A, Coleman, N
Format:	Journal article
Udgivet:	SAGE Publications 2019

Lignende værker

Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes
af: Cugelman, Brian, et al.
Udgivet: (2017)

When “Tried and True” Advocacy Strategies Backfire
af: Liana B. Winett, et al.
Udgivet: (2021-07-01)

Hypoxia to the Rescue: When Oxygen Therapies Backfire.
Udgivet: (2005-06-01)

When Food Co-Branding Backfires: The Overexpectation Effect
af: Marion Garaus, et al.
Udgivet: (2022-07-01)

Bioconservatism, bioenhancement and backfiring
af: Browne, TK, et al.
Udgivet: (2019)

The limitations of the backfire effect
af: Kathryn Haglin
Udgivet: (2017-06-01)

Study of backfire antennas
af: G. S. Kirov, et al.

When Utilitarian Claims Backfire: Advertising Content and the Uptake of Insects as Food
af: Sebastian Berger, et al.
Udgivet: (2018-10-01)

Communication on rhino poaching: Precautionary lessons about backfires and boomerangs
af: Ian Glenn, et al.
Udgivet: (2019-03-01)

When aspirational talk backfires: the role of moral judgements in employees’ hypocrisy interpretation
af: Lauriano, LA, et al.
Udgivet: (2021)

When curiosity gaps backfire: effects of headline concreteness on information selection decisions
af: Marianne Aubin Le Quéré, et al.
Udgivet: (2025-01-01)

When the Underdog Positioning Backfires! The Effects of Ethical Transgressions on Attitudes Toward Underdog Brands
af: Yaeri Kim, et al.
Udgivet: (2020-09-01)

Why university social responsibility initiatives can backfire and what to do about it
af: Gilles Grolleau, et al.
Udgivet: (2024-02-01)

When Institutional Multiplicity Backfires: The Battle Over the Jurisdiction to Prosecute Politicians for Administrative Improbity in Brazil
af: Vivian Pereira Ferreira
Udgivet: (2021-12-01)

When investment backfires: Unbalanced sex ratios and mental health among boys in rural areas
af: Hantao Wu, et al.
Udgivet: (2022-10-01)

Function-reconfigurable water short backfire antenna
af: Ren, Zhen, et al.
Udgivet: (2021)

Opinion dynamics with backfire effect and biased assimilation.
af: Xi Chen, et al.
Udgivet: (2021-01-01)

Function-Reconfigurable Water Short Backfire Antenna
af: Zhen Ren, et al.
Udgivet: (2020-01-01)

When the use of positive language backfires : The joint effect of tone, readability, and investor sophistication on earnings judgments
af: Tan, Hun-Tong, et al.
Udgivet: (2014)

How and When Leaders’ Self-Sacrifice Backfires: Examining the Impact on Subordinate Unethical Pro-Organizational Behavior
af: Madhurima Mishra, et al.
Udgivet: (2024-11-01)

When opportunity backfires: exploring the implementation of urban climate governance alternatives in three major US cities
af: Jeroen van der Heijden
Udgivet: (2021-01-01)

When great places to work aren't for everyone: How top employer awards can backfire for narcissistic applicants
af: Ramzi Fatfouta, et al.
Udgivet: (2024-10-01)

When Good Intentions Backfire: University Research Ethics Review and the Intimate Lives of People Labeled with Intellectual Disabilities
af: Alan Santinele Martino, et al.
Udgivet: (2018-09-01)

Examining the replicability of backfire effects after standalone corrections
af: Toby Prike, et al.
Udgivet: (2023-07-01)

That Escalated Quickly—Planning to Ignore RPE Can Backfire
af: Maik Bieleke, et al.
Udgivet: (2017-09-01)

Agathe Demarais: Backfire: How sanctions reshape the world against U.S. interests, Columbia University Press, New York, 2022
af: Begović Boris
Udgivet: (2023-01-01)

Posting behaviour of consumers and the impact of social media on product sales
af: Huang, Jianxiong
Udgivet: (2014)

Potential backfiring effects of Marine Protected Areas on kelp herbivory
af: B. Reis, et al.
Udgivet: (2024-12-01)

Iron metabolism: backfire of cancer cell stemness and therapeutic modalities
af: Rong Yu, et al.
Udgivet: (2024-05-01)

Exposing and exposing censorship: Backfire dynamics in freedom-of-speech struggle
af: Sue Curry Jansen, et al.
Udgivet: (2004-04-01)

When Blame Backfires: Syrian Refugees and Citizen Grievances in Jordan and Lebanon, by A. M. Baylouny. Cornell, 2020, 231 pp.
af: Sarah Linn
Udgivet: (2023-01-01)

When antivirals backfire: An evaluation of favipiravir’s clinical outcomes in critically ill patients with COVID-19: A multicenter cohort study
af: Khalid Al Sulaiman, et al.
Udgivet: (2023-09-01)

Backfire : carly fiorina's high-stakes battle for the soul of hewlett-packard /
af: 270506 Burrows, Peter
Udgivet: (2003)

Bandwidth Enhancement of a Backfire Microstrip Patch Antenna for Pervasive Communication
af: Puran Gour, et al.
Udgivet: (2014-01-01)

Effect of fuel treatments and backfiring on the recovery of an obligate seeder-dominated heathland
af: Cristina Fernández Filgueira, et al.
Udgivet: (2016-12-01)

Cool but Counterproductive: Interactive, Web-Based Risk Communications Can Backfire
af: Zikmund-Fisher, Brian J, et al.
Udgivet: (2011-08-01)

Interdependence of interests of sellers and consumers by selling agricultural products on marketplaces
af: Kuzman Boris, et al.
Udgivet: (2022-01-01)

Hakimi's cautious strategy backfires: Malaysian triple jumper upset with disappointing performance
af: Wahid, Nor Hairulnizam
Udgivet: (2018)

Mass Reduction Techniques for Short Backfire Antennas: Additive Manufacturing and Structural Perforations
af: Yewande Mariam Aragbaiye, et al.
Udgivet: (2023-10-01)

Condors, Caracaras and the Antisana Ecological Reserve: Have Recent Conservation Efforts Backfired!
af: Mark R. Welford
Udgivet: (2018-10-01)