The influence of music on the perception of oaked wines – A tasting room case study in the Finger Lakes Region
Innovative wine makers/marketers increasingly see the consumers’ multisensory experience in the tasting room as a means of differentiating themselves from the competition. With recent research demonstrating the influence of music on the wine-tasting experience, the present study introduced music as...
| Main Authors: | , , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Taylor and Francis
2019
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