Multisensory Design: Reaching Out to Touch the Consumer
Touch plays an important, if often underacknowledged, role in our evaluation/appreciation of many different products. It is unsurprising, therefore, that there has been such a recent growth of interest in "tactile branding" and tactile marketing. This article reviews the evidence from the...
Main Authors: | Spence, C, Gallace, A |
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Format: | Journal article |
Sprog: | English |
Udgivet: |
2011
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Lignende værker
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Multisensory contributions to affective touch
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Social touch
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Multisensory synesthetic interactions in the speeded classification of visual size.
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The cognitive and neural correlates of "tactile consciousness": a multisensory perspective.
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Udgivet: (2008) -
The science of interpersonal touch: an overview.
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Udgivet: (2010)