Multisensory Design: Reaching Out to Touch the Consumer
Touch plays an important, if often underacknowledged, role in our evaluation/appreciation of many different products. It is unsurprising, therefore, that there has been such a recent growth of interest in "tactile branding" and tactile marketing. This article reviews the evidence from the...
| Hauptverfasser: | , |
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| Format: | Journal article |
| Sprache: | English |
| Veröffentlicht: |
2011
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