Crossmodal correspondences between taste and shape, and their implications for product packaging: a review
A growing body of empirical research now demonstrates that people associate different basic tastes and taste words with specific packaging shapes. While it may be obvious that semantic knowledge concerning products, based on the packaging and/or design elements (e.g., typeface, logo, label, images),...
| প্রধান লেখক: | , , , , |
|---|---|
| বিন্যাস: | Journal article |
| ভাষা: | English |
| প্রকাশিত: |
Elsevier
2016
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