Writing the Ghost Writer Back In: Alfred Sloan, Alfred Chandler, John McDonald and the Intellectual Origins of Corporate Strategy

Theorists often presume that popular writers are the translators and not the underlying source of new management ideas. John McDonald, in contrast, was a business journalist whose early interest in game theory was an important catalyst in the development of corporate strategy as an academic discipli...

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Bibliographic Details
Main Author: McKenna, C
Format: Journal article
Published: 2006