Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content
Some charitable communications employ <i>deprived beneficiary</i> (DB) appeals (showcasing the distressing circumstances of suffering victims), while others feature <i>satiated beneficiary</i> (SB) appeals (depicting the improved state of victims after receiving help). We pro...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Springer
2024
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