Sonic branding: a narrative review at the intersection of art and science
The field of sonic branding/marketing has grown rapidly in recent years, as has commercial interest in more science-based approaches to the practice, particularly as more brands and agencies look for qualitative and quantitative evidence to support the efficacy of sonic branding. In this research no...
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| Format: | Journal article |
| Language: | English |
| Published: |
Wiley
2024
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