Sonic branding: a narrative review at the intersection of art and science

Sonic branding: a narrative review at the intersection of art and science

The field of sonic branding/marketing has grown rapidly in recent years, as has commercial interest in more science-based approaches to the practice, particularly as more brands and agencies look for qualitative and quantitative evidence to support the efficacy of sonic branding. In this research no...

Bibliografski detalji
Glavni autori:	Spence, C, Keller, S
Format:	Journal article
Jezik:	English
Izdano:	Wiley 2024

Slični predmeti

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