Does the type of receptacle influence the crossmodal association between colour and flavour? A cross-cultural comparison
Background We report a cross-cultural study designed to investigate whether the type of receptacle in which a coloured beverage is presented influences the colour-flavour associations that consumers make. Participants from the United States of America (USA) and China were shown photographs of red,...
| Hauptverfasser: | , , , , |
|---|---|
| Format: | Journal article |
| Veröffentlicht: |
BioMed Central
2014
|