Fields of gold: scraping web data for marketing insights
Marketing scholars increasingly use web scraping and application programming interfaces (APIs) to collect data from the internet. Yet, despite the widespread use of such web data, the idiosyncratic and sometimes insidious challenges in its collection have received limited attention. How can research...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
SAGE Publications
2022
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