Forced ecosystems and digital stepchildren: reconfiguring advertising suppliers to realize disruptive social media technology
Research often examines disruption in the context of head-to-head competition between firms and technologies. In contrast, we examine the unique dynamics of disruptive technologies within supplier ecosystems. We do so through an inductive multiple case study set in the global advertising industry fr...
| Main Authors: | , |
|---|---|
| Format: | Internet publication |
| Language: | English |
| Published: |
Institute for Operations Research and Management Sciences (INFORMS)
2020
|