#Voteleave or #Strongerin: resonance and rhetoric in the EU referendum
<p>This thesis explores the persuasive function of tweets in the context of the 2016 European Union membership referendum. <em>What makes a message resonate with its audience on social media? How can the message be expressed and delivered most effectively? What strategies do individuals...
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| Format: | Thesis |
| Language: | English |
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2019
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