Are low-carbon innovations appealing? A typology of functional, symbolic, private and public attributes
Attributes are central to understanding the consumer appeal of low carbon innovations. In this paper we provide a comprehensive understanding of the wide ranging attributes of low carbon innovations. We use a two-by-two dimensional typology which identifies four discrete domains of attribute: privat...
| Main Authors: | , , , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Elsevier
2020
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