The image of the consumer in european trade mark law

<p style="text-align:justify;"> This chapter contributes to a book on the image of the consumer in EU law by exploring the role of the average consumer in European trade mark law. There is in fact a variable concept of the consumer within European trade mark law and the chapter firs...

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Bibliographic Details
Main Authors: Dinwoodie, G, Gangjee, D
Format: Book section
Published: Hart Publishing 2016