Learning from the Dark Web: Leveraging conversational agents in the era of hyper-privacy to enhance marketing

<p style="text-align:justify;"> The Web is a constantly evolving, complex system, with important implications for both marketers and consumers. In this paper, we contend that over the next five to ten years society will see a shift in the nature of the Web, as consumers, firms and r...

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Main Authors: Thomaz, F, Salge, C, Karahanna, E, Hulland, J
פורמט: Journal article
שפה:English
יצא לאור: Springer 2019