Multi-attribute decision by sampling: an account of the attraction, compromise and similarity effects
Consumers’ choices are typically influenced by the choice context in ways that standard models cannot explain. We provide a concise explanation of the attraction, compromise and similarity effects. The model, Multi-Attribute Decision by Sampling (MADS) posits that the evaluation of a choice option i...
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| Format: | Journal article |
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Elsevier
2017
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