China as a persuader: CCTV Africa's first steps in the African mediasphere
China, in seeking greater engagement with African audiences, has dramatically boosted its potential to shape narratives in ways that can favour its image or interests abroad. Focusing on CCTV Africa, China's flagship efforts to win hearts and minds on the continent, the article explains how thi...
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| Format: | Journal article |
| Language: | English |
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2013
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