Foreign-language Reviews: Help or Hindrance?
The number and quality of user reviews greatly affects consumer purchasing decisions. While reviews in all languages are increasing, it is still often the case (especially for non-English speakers) that there are only a few reviews in a person's first language. Using an online experiment, we ex...
| Main Authors: | , |
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| Format: | Journal article |
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Association for Computing Machinery
2017
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| _version_ | 1797088080612556800 |
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| author | Hale, S Eleta, I |
| author_facet | Hale, S Eleta, I |
| author_sort | Hale, S |
| collection | OXFORD |
| description | The number and quality of user reviews greatly affects consumer purchasing decisions. While reviews in all languages are increasing, it is still often the case (especially for non-English speakers) that there are only a few reviews in a person's first language. Using an online experiment, we examine the value that potential purchasers receive from interfaces showing additional reviews in a second language. The results paint a complicated picture with both positive and negative reactions to the inclusion of foreign-language reviews. Roughly 26--28\% of subjects clicked to see translations of the foreign-language content when given the opportunity, and those who did so were more likely to select the product with foreign-language reviews than those who did not. |
| first_indexed | 2024-03-07T02:44:49Z |
| format | Journal article |
| id | oxford-uuid:abaf05f7-b0ba-471f-9a05-93cf8fd5ee52 |
| institution | University of Oxford |
| last_indexed | 2024-03-07T02:44:49Z |
| publishDate | 2017 |
| publisher | Association for Computing Machinery |
| record_format | dspace |
| spelling | oxford-uuid:abaf05f7-b0ba-471f-9a05-93cf8fd5ee522022-03-27T03:23:41ZForeign-language Reviews: Help or Hindrance?Journal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:abaf05f7-b0ba-471f-9a05-93cf8fd5ee52Symplectic Elements at OxfordAssociation for Computing Machinery2017Hale, SEleta, IThe number and quality of user reviews greatly affects consumer purchasing decisions. While reviews in all languages are increasing, it is still often the case (especially for non-English speakers) that there are only a few reviews in a person's first language. Using an online experiment, we examine the value that potential purchasers receive from interfaces showing additional reviews in a second language. The results paint a complicated picture with both positive and negative reactions to the inclusion of foreign-language reviews. Roughly 26--28\% of subjects clicked to see translations of the foreign-language content when given the opportunity, and those who did so were more likely to select the product with foreign-language reviews than those who did not. |
| spellingShingle | Hale, S Eleta, I Foreign-language Reviews: Help or Hindrance? |
| title | Foreign-language Reviews: Help or Hindrance? |
| title_full | Foreign-language Reviews: Help or Hindrance? |
| title_fullStr | Foreign-language Reviews: Help or Hindrance? |
| title_full_unstemmed | Foreign-language Reviews: Help or Hindrance? |
| title_short | Foreign-language Reviews: Help or Hindrance? |
| title_sort | foreign language reviews help or hindrance |
| work_keys_str_mv | AT hales foreignlanguagereviewshelporhindrance AT eletai foreignlanguagereviewshelporhindrance |