Consumer demand for Prize-Linked Savings: a preliminary analysis

This paper reports on a small-scale survey of the potential American demand for prize-linked savings accounts, an account that awards prizes as part of the saving product's return. In October 2006, Centra Credit Union launched a prize-linked savings pilot. As part of that initiative, we conduct...

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Bibliographic Details
Main Authors: Tufano, P, Maynard, N, De Neve, J
Format: Conference item
Published: 2008