Understanding how consumers categorise health related claims on foods: A consumer-derived typology of health-related claims
The Nutrition and Health Claims Regulation (NHCR) EC No 1924/2006 aims to provide an appropriate level of consumer protection whilst supporting future innovation and fair competition within the EU food industry. However, consumers’ interpretation of health claims is less well understood. There is a...
Main Authors: | , , , , , , , , , , |
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Format: | Journal article |
Language: | English |
Published: |
MDPI
2019
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