Sensation transference from plateware to food: The sounds and tastes of plates

Two experiments were designed to extend the well-known Bouba/Kiki effect to the case of an unusual set of commercially-produced plateware, and further to assess the influences of these plates on the expected taste of a dessert based on the theory of crossmodal correspondences. The results show that...

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Bibliographic Details
Main Authors: Chen, Y, Woods, A, Spence, C
Format: Conference item
Published: SAGE Publications 2017