Crossmodal correspondences and attention in the context of multisensory (product) packaging design
The term 'crossmodal correspondence' refers to the tendency for people to match information across the senses. In this thesis, the associations between taste/flavour (tastants and words) information with shapes and colours is investigated. Furthermore, such correspondences are addressed in...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2015
|
| Subjects: |