Crossmodal correspondences and attention in the context of multisensory (product) packaging design

The term 'crossmodal correspondence' refers to the tendency for people to match information across the senses. In this thesis, the associations between taste/flavour (tastants and words) information with shapes and colours is investigated. Furthermore, such correspondences are addressed in...

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Detalles Bibliográficos
Autor principal: Velasco, C
Otros Autores: Spence, C
Formato: Tesis
Lenguaje:English
Publicado: 2015
Materias:

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