Crossmodal correspondences and attention in the context of multisensory (product) packaging design

Crossmodal correspondences and attention in the context of multisensory (product) packaging design

The term 'crossmodal correspondence' refers to the tendency for people to match information across the senses. In this thesis, the associations between taste/flavour (tastants and words) information with shapes and colours is investigated. Furthermore, such correspondences are addressed in...

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Bibliografische gegevens
Hoofdauteur:	Velasco, C
Andere auteurs:	Spence, C
Formaat:	Thesis
Taal:	English
Gepubliceerd in:	2015
Onderwerpen:	Experimental psychology Cognition Perception Attention Psychology

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