Crossmodal correspondences and attention in the context of multisensory (product) packaging design

Crossmodal correspondences and attention in the context of multisensory (product) packaging design

The term 'crossmodal correspondence' refers to the tendency for people to match information across the senses. In this thesis, the associations between taste/flavour (tastants and words) information with shapes and colours is investigated. Furthermore, such correspondences are addressed in...

Полное описание

Библиографические подробности
Главный автор:	Velasco, C
Другие авторы:	Spence, C
Формат:	Диссертация
Язык:	English
Опубликовано:	2015
Предметы:	Experimental psychology Cognition Perception Attention Psychology

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