Crossmodal correspondences and attention in the context of multisensory (product) packaging design

Crossmodal correspondences and attention in the context of multisensory (product) packaging design

The term 'crossmodal correspondence' refers to the tendency for people to match information across the senses. In this thesis, the associations between taste/flavour (tastants and words) information with shapes and colours is investigated. Furthermore, such correspondences are addressed in...

书目详细资料
主要作者:	Velasco, C
其他作者:	Spence, C
格式:	Thesis
语言:	English
出版:	2015
主题:	Experimental psychology Cognition Perception Attention Psychology

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