The shapes associated with approach/avoidance words

People prefer curved and symmetrical shapes to their angular and asymmetrical counterparts. While it is known that stimulus valence is central to approach and avoidance motivation, the exact nature of the relationship between curvature/symmetry and approach/avoidance motivation still needs to be cla...

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Bibliographic Details
Main Authors: Velasco, C, Salgado-Montejo, A, Elliot, A, Woods, A, Alvarado, J, Spence, C
Format: Journal article
Published: Springer US 2016