The theory-based view: Economic actors as theorists
This paper outlines the theory-based view of strategy and markets. We argue that novel or “great” strategies come from theories. Entrepreneurs and managers originate theories and hypotheses about which activities they should engage in, which assets they might buy, and how they will create value. A f...
| Główni autorzy: | , |
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| Format: | Journal article |
| Wydane: |
INFORMS
2017
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