Trade Marks and Performance in UK Firms: Evidence of Schumpeterian Competition through Innovation.
This paper uses a novel data set of the trade mark activity of UK manufacturing and service sector firms to investigate whether applications for trade marks are suggestive of product innovation, improving the profitability and productivity of firms. Data on both trade (and service) marks sought via...
主要な著者: | Greenhalgh, C, Rogers, M |
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フォーマット: | Working paper |
言語: | English |
出版事項: |
Department of Economics (University of Oxford)
2007
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