Measuring public opinion via digital footprints

Do digital traces accurately reflect individual preferences? Can signals from social media be used to measure public opinion? This paper provides evidence in favour of these hypotheses. We test a regression and post-stratification strategy that combines samples of digital traces with a stratificatio...

Full description

Bibliographic Details
Main Authors: Cerina, R, Duch, R
Format: Journal article
Language:English
Published: Elsevier 2020