#UKelection2010, mainstream media and the role of the internet

The 2010 UK election was billed as the internet election, the social media election. From Twitter to Facebook, through viral crowdsourced ads, sentiment tracking and internet polling, technology appeared to offer political parties and mainstream media organisations powerful new ways to engage voters...

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Bibliographic Details
Main Author: Newman, N
Format: Report
Language:English
Published: Reuters Institute for the Study of Journalism, Department of Politics and International Relations, University of Oxford 2010
Subjects: