#UKelection2010, mainstream media and the role of the internet
The 2010 UK election was billed as the internet election, the social media election. From Twitter to Facebook, through viral crowdsourced ads, sentiment tracking and internet polling, technology appeared to offer political parties and mainstream media organisations powerful new ways to engage voters...
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| Format: | Report |
| Language: | English |
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Reuters Institute for the Study of Journalism, Department of Politics and International Relations, University of Oxford
2010
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| Subjects: |
| _version_ | 1797092883936837632 |
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| author | Newman, N |
| author_facet | Newman, N |
| author_sort | Newman, N |
| collection | OXFORD |
| description | The 2010 UK election was billed as the internet election, the social media election. From Twitter to Facebook, through viral crowdsourced ads, sentiment tracking and internet polling, technology appeared to offer political parties and mainstream media organisations powerful new ways to engage voters and audiences. This paper argues that the 2010 election did mark another significant milestone in the onward march of the internet, with unprecedented levels of participation and new techniques providing extra layers of information, context and real-time feedback, which complemented and enriched more traditional forms of media. There are six core conclusions from this study which should be noted by politicians and media practitioners alike. |
| first_indexed | 2024-03-07T03:52:23Z |
| format | Report |
| id | oxford-uuid:c1b6f25e-108e-4d6e-9388-875a0b8ba113 |
| institution | University of Oxford |
| language | English |
| last_indexed | 2024-03-07T03:52:23Z |
| publishDate | 2010 |
| publisher | Reuters Institute for the Study of Journalism, Department of Politics and International Relations, University of Oxford |
| record_format | dspace |
| spelling | oxford-uuid:c1b6f25e-108e-4d6e-9388-875a0b8ba1132022-03-27T06:03:37Z#UKelection2010, mainstream media and the role of the internetReporthttp://purl.org/coar/resource_type/c_93fcuuid:c1b6f25e-108e-4d6e-9388-875a0b8ba113Internet and everyday lifeMedia and Public PolicyNews media,journalism,publishingInternet and governance and democracyEnglishOxford University Research Archive - ValetReuters Institute for the Study of Journalism, Department of Politics and International Relations, University of Oxford2010Newman, NThe 2010 UK election was billed as the internet election, the social media election. From Twitter to Facebook, through viral crowdsourced ads, sentiment tracking and internet polling, technology appeared to offer political parties and mainstream media organisations powerful new ways to engage voters and audiences. This paper argues that the 2010 election did mark another significant milestone in the onward march of the internet, with unprecedented levels of participation and new techniques providing extra layers of information, context and real-time feedback, which complemented and enriched more traditional forms of media. There are six core conclusions from this study which should be noted by politicians and media practitioners alike. |
| spellingShingle | Internet and everyday life Media and Public Policy News media,journalism,publishing Internet and governance and democracy Newman, N #UKelection2010, mainstream media and the role of the internet |
| title | #UKelection2010, mainstream media and the role of the internet |
| title_full | #UKelection2010, mainstream media and the role of the internet |
| title_fullStr | #UKelection2010, mainstream media and the role of the internet |
| title_full_unstemmed | #UKelection2010, mainstream media and the role of the internet |
| title_short | #UKelection2010, mainstream media and the role of the internet |
| title_sort | ukelection2010 mainstream media and the role of the internet |
| topic | Internet and everyday life Media and Public Policy News media,journalism,publishing Internet and governance and democracy |
| work_keys_str_mv | AT newmann ukelection2010mainstreammediaandtheroleoftheinternet |