Playing with fire: an MNC’s inability to translate its market logic in a culturally complex exchange setting in rural India
<p>This dissertation describes the manner by which a multinational corporation (MNC) enacts a market-based logic with a locally embedded partner in a complex and unfamiliar operating setting to fulfil both business and social objectives. It examines a hybrid partnership between BP, an MNC, and...
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| Format: | Thesis |
| Language: | English |
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2012
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