Playing with fire: an MNC’s inability to translate its market logic in a culturally complex exchange setting in rural India
<p>This dissertation describes the manner by which a multinational corporation (MNC) enacts a market-based logic with a locally embedded partner in a complex and unfamiliar operating setting to fulfil both business and social objectives. It examines a hybrid partnership between BP, an MNC, and...
| Автор: | |
|---|---|
| Інші автори: | |
| Формат: | Дисертація |
| Мова: | English |
| Опубліковано: |
2012
|
| Предмети: |