Playing with fire: an MNC’s inability to translate its market logic in a culturally complex exchange setting in rural India

Playing with fire: an MNC’s inability to translate its market logic in a culturally complex exchange setting in rural India

<p>This dissertation describes the manner by which a multinational corporation (MNC) enacts a market-based logic with a locally embedded partner in a complex and unfamiliar operating setting to fulfil both business and social objectives. It examines a hybrid partnership between BP, an MNC, and...

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Dettagli Bibliografici
Autore principale:	Kay, E
Altri autori:	Harriss-White, B
Natura:	Tesi
Lingua:	English
Pubblicazione:	2012
Soggetti:	Households Gender Political economy of markets and states Economics Management Social cleavages International business Microeconomics Social anthropology International and macro-economic development Women Business Business and Management Development economics

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