The coffee drinking experience: product extrinsic (atmospheric) influences on taste and choice
Coffee is one of the world’s most popular beverages, with an estimated four hundred billion cups being consumed each and every year. In this review, we investigate just what effect the multisensory atmosphere/context has on people’s perception of, not to mention their choices concerning, coffee. We...
| Main Authors: | , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Elsevier
2019
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