“Seeing What’s Left”: the effect of position of transparent windows on product evaluation
The position of design elements on product packaging has been shown to exert a measurable impact on consumer perception across a number of different studies and product categories. Design elements previously found to influence the consumer through their positioning on the front of pack include produ...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
MDPI
2018
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