Neutralizing online behavioural advertising: algorithmic targeting with market power as an unfair commercial practice
Online behaYioural adYertising (µOBA¶) relies on inferential anal\tics to target consumers based on data about their online behaviour. While the technology can improve the matching of adverts Zith consumers¶ preferences, it also poses risks to consumer welfare as consumers face offer discrimination...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Kluwer Law International
2021
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