Understanding the path to smart home adoption: Segmenting and describing consumers across the innovation-decision process
The burgeoning smart home market brings opportunities for home energy management systems (HEMS). Despite hundreds of smart HEM products on the market and many invested stakeholders, consumer adoption is lagging behind expectations. Past research in this space has focused on smart home technology (SH...
Hoofdauteurs: | Ford, R, Sanguinetti, A, Karlin, B |
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Formaat: | Journal article |
Gepubliceerd in: |
Elsevier
2018
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