Using eye tracking to identify cultural differences in information seeking behavior
The main goal of this research is to investigate how people with different cultural background differ in their interaction style and visual behavior on search engine results pages (SERP), more specifically between groups from the Middle Eastern region vs. Western Europe. The researchers conducted a...
| Main Authors: | , , , |
|---|---|
| Format: | Conference item |
| Published: |
ACM SIGCHI
2014
|